Monday 7 September 2009

Predictably Irrational

Duke university professor and author of the book Predictably Irrational Dan Ariely gives a brilliant and actually amusing lecture on how our brain plays tricks on us.

At the following link you can also find an article I wrote on the topic for the student magazine eCHanges:

http://www.echanges-online.ch/index.php?option=com_content&view=article&id=184:every-day-economics-about-rationality-in-decision-making&catid=54:thema-general


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